Smartphones and tablets continue to be heavily adopted by enterprises and consumers alike and have changed the way people live and work. While this leads to greater user freedom and empowerment it also opens the way to more security vulnerabilities than ever before, as mobile devices are increasingly becoming the target of hackers and cybercriminals.

Security concerns exist at all levels of the mobile ecosystem, including the mobile device hardware, the operating system layer and the mobile browser capabilities, however, nowhere is the threat of malware or malicious activity more challenging than at the application level. The sheer number of apps from different sources, presents an enormous threat vector for malware and malicious activity, particularly as users are not always fully aware of how apps behave and are therefore lax in how they protect against potential unwanted behavior.

This whitepaper discusses the need for mobile app reputation services, and presents Webroot’s App Reputation Service and the unique threat protection capabilities it delivers to partners and customers to ensure that their mobile applications are safe and compliant. In addition, Webroot’s App Reputation Service provides a wealth of general information about app characteristics which can be used to set granular policies on app delivery and behavior permissions.

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